{"product_id":"sony-dsc-rx10-iv-cyber-shot-digital-camera","title":"Sony DSC-RX10 IV Cyber-shot Digital  Camera","description":"\u003ch2\u003eTop-speed AF meets super zoom range\u003c\/h2\u003e\u003cp\u003eNow, its easier to capture more stunning stills and movies at every opportunity. The new RX10 IV is much more than a solid, smart all-in-one compact—it packs enough groundbreaking innovations for even professionals to marvel at, from this ultra-fast AF system of its kind, to legendary optics throughout its 25x zoom range, to extraordinarily precise, powerful image processing, and more. \u003c\/p\u003e\u003ch2\u003e0.03-sec. autofocus speed doesnt miss a move\u003c\/h2\u003e\u003cp\u003eThe RX10 IVs AF systems heighten response, accuracy, and range for more controllably precise, tenacious focus on your subject, however quickly the scenes action unfolds.\u003c\/p\u003e\u003ch2\u003eIncomparable AF speed\u003c\/h2\u003e\u003ch3\u003eSee ultra-fast autofocus in action\u003c\/h3\u003e\u003cp\u003eWorld-leading 0.03-s AF speed is made possible by the 1.0-type Exmor RS™ CMOS image sensor that provides for fast, accurate autofocusing at all times. \u003c\/p\u003e\u003ch2\u003eAll-around AF coverage\u003c\/h2\u003e\u003ch3\u003eAutofocus captures a subject wherever it is in the image\u003c\/h3\u003e\u003cp\u003e315 phase-detection AF points cover approx. 65% of the image area to provide widespread autofocus coverage of subjects that appear in the frame.\u003c\/p\u003e\u003ch2\u003eTenacious AF tracking\u003c\/h2\u003e\u003ch3\u003eStays on moving subjects for as long as you like\u003c\/h3\u003e\u003cp\u003eWith High-density Tracking AF Technology, focus reliably stays on moving subjects and activates AF points to cover the area around the subject. \u003c\/p\u003e\u003ch2\u003eAdvanced operation with an easy touch\u003c\/h2\u003e\u003ch3\u003eMore tactile focus control even when shooting\u003c\/h3\u003e\u003cp\u003eThe exemplary RX10 IV puts more intuitive, versatile control of focus right at your fingertips. \u003c\/p\u003e\u003ch2\u003eSmooth focus point selection with Touch Pad AF\u003c\/h2\u003e\u003cp\u003eSlide your finger to shift focus. Its handy while monitoring the viewfinder. \u003c\/p\u003e\u003ch2\u003eTap on a next subject with Touch Focus\u003c\/h2\u003e\u003cp\u003eSimply touch the LCD screen to focus on the chosen subject.\u003c\/p\u003e\u003ch2\u003eMore rapid, wide-ranging autofocus control\u003c\/h2\u003e\u003ch3\u003eAF operation extended and refined\u003c\/h3\u003e\u003cp\u003eTouch operation and other autofocus innovations take optimal advantage of the Fast Hybrid AF systems superior speed, accuracy and versatility for location shooting, continuous shooting, and ultra-telephoto shooting. \u003c\/p\u003e\u003ch2\u003eFocus Range Limiter is ready for action\u003c\/h2\u003e\u003cp\u003eThis allows for more rapid focusing according to distance from subjects.\u003c\/p\u003e\u003ch2\u003eAF-A mode optimizes AF mode automatically\u003c\/h2\u003e\u003cp\u003eAutomatically switches between Single AF and Continuous AF tracking, whichever is optimal.\u003c\/p\u003e\u003ch2\u003eNo half-press to focus with AF-ON\u003c\/h2\u003e\u003cp\u003eThis lets you capture moments instantly without a half-press focus sequence.\u003c\/p\u003e\u003ch2\u003eContinuous shooting up to 24fps\u003c\/h2\u003e\u003cp\u003eConsistently capture decisive moments of even fast-moving action. The RX10 IV features a high-speed front-end LSI and the vast power of the BIONZ X™ image processing engine to enable continuous shooting, even with AF\/AE tracking, at up to approx. 24fps for up to 249 frames at a time.\u003c\/p\u003e\u003ch2\u003eHigh-speed 24fps shooting with AF\/AE tracking\u003c\/h2\u003e\u003ch3\u003eFeatures refined to match higher shooting capability\u003c\/h3\u003e\u003cp\u003eEven images shot continuously at 24fps look extraordinarily smooth and rich as you monitor them on the electronic viewfinder that keeps display lag to an absolute minimum during shooting.  \u003c\/p\u003e\u003ch2\u003eSilent electronic shutter\u003c\/h2\u003e\u003ch3\u003eShoot noise-sensitive scenes without making a sound \u003c\/h3\u003e\u003cp\u003eRecord live performances, wildlife, and action without being distracting, by setting the electronic shutter for silent shooting. Up to 1\/32,000-s fast, this shutter also minimizes image distortion.\u003c\/p\u003e\u003ch2\u003eAll-in-wonderful\u003c\/h2\u003e\u003cp\u003eSony packs the RX10 IV with extraordinary large aperture lenses, a state-of-the-art BIONZ X™ processor ensuring high resolution out to the images' edges, capability to shoot dazzling bokeh and steady close-ups, and much more. The quality of every still and movie image, even shot at top speed, is as clearly superior as all the innovation that this brilliant Cyber-shot™ contains.\u003c\/p\u003e\u003ch2\u003eThe pursuit of optical perfection\u003c\/h2\u003e\u003ch3\u003eFlawless images take more exceptional elements of refinement \u003c\/h3\u003e\u003cp\u003eThe built-in ZEISS® Vario-Sonnar T* 24-600 mm F2.4-4 high magnification zoom lens achieves excellent contrast and sharpness in every shot, throughout an extreme wide-angle to ultra-telephoto range. \u003c\/p\u003e\u003ch2\u003eAdvanced BIONZ X™\u003c\/h2\u003e\u003ch3\u003ePowers image processing to an all-time high \u003c\/h3\u003e\u003cp\u003eThe BIONZ X™ image processors advanced algorithm improves image quality by enhancing resolution, minimizing noise, and depicting reality in all its variety and subtlety.\u003c\/p\u003e\u003ch2\u003eFast Hybrid AF for 4K movie recording\u003c\/h2\u003e\u003ch3\u003ePro class shooting features for more professional results\u003c\/h3\u003e\u003cp\u003eFast Hybrid AF makes autofocus more speedy and accurate, while 4K movie (QFHD: 3,840 x 2,160) recording with full pixel readout and no pixel binning ensures footage with resolution high enough to satisfy professionals.\u003c\/p\u003e\u003ch2\u003eOperate on impulse\u003c\/h2\u003e\u003cp\u003eFocusing, monitoring, setting adjustments and other essential functions not only feel natural to handle at all times—theyre designed to accommodate professional-style applications as well.  \u003c\/p\u003e\u003ch2\u003eSpecifications\u003c\/h2\u003e\u003cdt\u003e\u003cstrong\u003eSensor Type\u003c\/strong\u003e\u003c\/dt\u003e\u003cdd\u003e1.0-type (13.2mm x 8.8mm) Exmor RS CMOS sensor, aspect ratio 3:2\u003c\/dd\u003e\u003cdt\u003e\u003cstrong\u003eNumber of Effective Pixels\u003c\/strong\u003e\u003c\/dt\u003e\u003cdd\u003eApprox. 20.1 Megapixels\u003c\/dd\u003e\u003cdt\u003e\u003cstrong\u003eNumber of Gross Pixels\u003c\/strong\u003e\u003c\/dt\u003e\u003cdd\u003eApprox. 21.0 Megapixels\u003c\/dd\u003e\u003cdt\u003e\u003cstrong\u003eLens Type\u003c\/strong\u003e\u003c\/dt\u003e\u003cdd\u003eZEISS Vario-Sonnar T* Lens, 18 elements in 13 groups (6 aspheric elements including AA lens)\u003c\/dd\u003e\u003cdt\u003e\u003cstrong\u003eF-number (Maximum Aperture)\u003c\/strong\u003e\u003c\/dt\u003e\u003cdd\u003eF2.4(W)-4.0(T)\u003c\/dd\u003e\u003cdt\u003e\u003cstrong\u003eIris Diaphragm\u003c\/strong\u003e\u003c\/dt\u003e\u003cdd\u003e9 blades\u003c\/dd\u003e\u003cdt\u003e\u003cstrong\u003eFocal Length (f=)\u003c\/strong\u003e\u003c\/dt\u003e\u003cdd\u003ef=8.8-220mm\u003c\/dd\u003e\u003cdt\u003e\u003cstrong\u003eFocal Length (f=) 35mm Format Equivalent\u003c\/strong\u003e\u003c\/dt\u003e\u003cdd\u003e[Still image 3:2] f=24-600mm, [Still image 16:9] f=26-630mm, [Still image 1:1] f=31-760mm, [Still image 4:3] f=27-650mm [Movie 16:9] f=26-630mm (SteadyShot Standard), f=27-890mm (SteadyShot Active), f=30-910mm (SteadyShot Intelligent Active), [Movie 4K 16:9] f=28- 680mm (SteadyShot Standard), [HFR 960fps] f=42-990mm (Quality Priority), f=60-1390mm (Shoot Time Priority), [HFR 480 fps] f=28-680mm (Quality Priority), f=42-990mm (Shoot Time Priority), [HFR 240 fps] f=26-630mm (Quality Priority),\u003c\/dd\u003e\u003cdt\u003e\u003cstrong\u003eFocus Range (From the Front of the Lens)\u003c\/strong\u003e\u003c\/dt\u003e\u003cdd\u003eApprox.3cm to infinity (W), approx.72cm to infinity (T)\u003c\/dd\u003e\u003cdt\u003e\u003cstrong\u003eOptical Zoom\u003c\/strong\u003e\u003c\/dt\u003e\u003cdd\u003e25x\u003c\/dd\u003e\u003cdt\u003e\u003cstrong\u003eClear Image Zoom\u003c\/strong\u003e\u003c\/dt\u003e\u003cdd\u003eStill Image: 20M Approx. 50x \/ 10M Approx. 70x \/ 5M Approx. 100x \/ VGA Approx. 3 80x \u003cbr\u003eMovie 4K: Approx. 37.5x \u003cbr\u003eHD: Approx. 50x\u003c\/dd\u003e\u003cdt\u003e\u003cstrong\u003eDigital Zoom\u003c\/strong\u003e\u003c\/dt\u003e\u003cdd\u003eStill Image: 20M Approx.100x \/ 10M Approx.140x \/ 5M Approx.200x \/ VGA Approx.380x \u003cbr\u003eMovie: Digital Zoom Approx.100x\u003c\/dd\u003e\u003cdt\u003e\u003cstrong\u003eScreen Type\u003c\/strong\u003e\u003c\/dt\u003e\u003cdd\u003e7.5cm (3.0type) (4:3) \/ 1,228,800 dots \/ Xtra Fine \/ TFT LCD\u003c\/dd\u003e\u003cdt\u003e\u003cstrong\u003eBrightness Control\u003c\/strong\u003e\u003c\/dt\u003e\u003cdd\u003eManual (5 steps) \/ Sunny Weather\u003c\/dd\u003e\u003cdt\u003e\u003cstrong\u003eAdjustable Angle\u003c\/strong\u003e\u003c\/dt\u003e\u003cdd\u003eUp by approx. 109 degrees, down by approx. 41 degrees\u003c\/dd\u003e\u003cdt\u003e\u003cstrong\u003eDisplay panel (on top)\u003c\/strong\u003e\u003c\/dt\u003e\u003cdd\u003eYes\u003c\/dd\u003e\u003cdt\u003e\u003cstrong\u003eScreen Type \/ Number of Dots\u003c\/strong\u003e\u003c\/dt\u003e\u003cdd\u003e0.39-type electronic viewfinder (XGA OLED), 2,359,296 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