{"product_id":"sony-alpha-a7r-iiia-digital-camera-body","title":"Sony Alpha a7R IIIA Digital Camera Body","description":"\u003ch4\u003eA New Level of Image Quality\u003c\/h4\u003e\n \u003cp\u003eThe \u003cstrong\u003eSony Alpha a7R IIIA Digital Camera\u003c\/strong\u003e is fully equipped with \u003cstrong\u003e42.4MP high-resolution\u003c\/strong\u003e, and back-illuminated Exmor R CMOS image sensor that utilizes a gapless on-chip lens design, with an anti-reflective coating on the surface of the sensor’s glass to dramatically improve the overall light collection efficiency. This results in high sensitivity with a wide dynamic range and low-noise performance.\u003c\/p\u003e\n \u003cp\u003eSony’s α7R IIIA features a new front-end LSI effectively doubling the readout speed of the image sensor. Compared to the A7R II the newly updated \u003cstrong\u003eBIONZ X™ processing-engine\u003c\/strong\u003e helps to improve processing speed by approximately 1.8 times. With powerful components working together the camera is allowed to shoot at faster speeds with the impressive \u003cstrong\u003eISO range of 100 - 32000\u003c\/strong\u003e and impressive \u003cstrong\u003e15-stop dynamic range\u003c\/strong\u003e while in low sensitivity settings. Overall these incredible capabilities ensure outstanding performance in all shooting conditions and settings.\u003c\/p\u003e\n \u003cp\u003eThis full-frame digital camera model is constructed without an optical low pass filter to ultimately maximize resolution. While still having the ability to output \u003cstrong\u003e14-bit RAW\u003c\/strong\u003e format, even while shooting in continuous or silent mode. Equipped with an innovative \u003cstrong\u003e5-axis optical image stabilization\u003c\/strong\u003e system that supports a high-resolution shooting capacity, and a 5.5 step shutter speed advantage, ultimately performing the world’s highest compensation performance. The new low-vibration shutter decreases overall vibration and image blur in all modes, including the high speed 10 fps shooting. There are also several advancements in color reproductions of skin tones' accuracy.\u003c\/p\u003e\n \u003ch4\u003eA7R IIIA Improvements\u003c\/h4\u003e\n \u003cp\u003eThe most noticeable improvement of the a7R IIIA is the increased resolution of the rear LCD screen, which jumps from 1.44 million to 2.36 million dots. The USB C port has also been improved to support USB 3.2 Gen 1 Type-C transfer speeds.\u003c\/p\u003e\n \u003cbr\u003e\n \u003cdiv class=\"embed-container\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/iX1hMdI4VdY\" width=\"789\" height=\"473\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n \u003cbr\u003e\n \u003ch4\u003eInspiring Maximum Creativity\u003c\/h4\u003e\n \u003cp\u003eThe a7R IIIA introduces a new world of imaging with enhancements in dynamic range, resolution, sensitivity, processing speed, and shooting response. This Sony mirrorless camera increases pro-style operability while in a compact body to give you the flexibility to take amazing shots in any situation. With incredible power, precision, and potential, you are able to capture life's once-in-a-lifetime experiences.\u003c\/p\u003e\n \u003ch4\u003eDepicting Scenes in Intimate Detail\u003c\/h4\u003e\n \u003cp\u003eDelivering high resolution and low noise, the image processing system has evolved throughout a wider ISO range. With enhanced technology, the A7R IIIA displays the mood of every scene maintaining the texture of details.\u003c\/p\u003e\n \u003cul\u003e\n \u003cli\u003e\n \u003cstrong\u003e42.4MP full-frame Exmor R™ CMOS sensor - \u003c\/strong\u003eThe Exmor R sensor’s back-illuminated, gapless on-chip lens design increases light sensitivity and provides a wide dynamic range, despite its high resolution of 42.4MP.\u003c\/li\u003e\n \u003cli\u003e\n \u003cstrong\u003eGreatly enhanced image processing - \u003c\/strong\u003eA new front-end LSI and BIONZ X™ boost processing speed and are teamed with the Exmor R™ sensor to deliver up to 15-stop dynamic range at low ISO sensitivity for stills, enabling richer tonal expression.\u003c\/li\u003e\n \u003cli\u003e\n \u003cstrong\u003eWide standard ISO 100-32000 range - \u003c\/strong\u003eThe standard ISO range has been extended to ISO 100-32000 (expandable to ISO 50-102400), and noise has been reduced by as much as a full stop in the mid sensitivity range.\u003c\/li\u003e\n \u003cli\u003e\n \u003cstrong\u003e14-bit RAW output for rich gradations - \u003c\/strong\u003e14-bit RAW format output contains rich tonal information from highlights to shadows and is available even when shooting in silent or continuous mode.\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003ch4\u003eStrong, Light, Reliable Design Takes you Further\u003c\/h4\u003e\n \u003cp\u003eHigh-resolution Quad-VGA OLED Tru-Finder provides natural, high-precision viewfinder image. The functional advantages of an EVF, such as high visibility in darkness and AF capability when using magnified display, is further enhanced for powerful shooting support. For even greater versatility, the α7R IIIA’s small, light body is robust and rigid enough for rugged use.\u003c\/p\u003e\n \u003cdiv style=\"float: left;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/vga-viewfinder_large.jpg?v=1508953677\" style=\"margin-right: 20px; margin-bottom: 15px; float: left;\"\u003e\u003c\/div\u003e\n \u003cbr\u003e\u003cbr\u003e\n \u003ch4\u003e3.69-million-dot Quad-VGA OLED Tru-Finder\u003c\/h4\u003e\n \u003cp\u003eThis high-resolution twice-as-bright electronic viewfinder reproduces fine detail. \"Hi\" quality mode provides extra-fine views of natural realism on brilliant display.\u003c\/p\u003e\n \u003cbr\u003e\n \u003ch4\u003eSeize Moments with Quick Precision\u003c\/h4\u003e\n \u003cul\u003e\n \u003cli\u003e\n \u003cstrong\u003eUp to 10fps continuous shooting - \u003c\/strong\u003eCapture an instant action with continuous shooting of up to 10fps with AF\/AE tracking. Huge data of 42.4MP imaging maintains high image quality that is advantageous for your creative trimming.\u003c\/li\u003e\n \u003cli\u003e\n \u003cstrong\u003eShoot continuously in absolute silence - \u003c\/strong\u003eThis camera allows silent shooting at up to 10fps with AF\/AE tracking. Silence is critical for shooting wildlife, when even slight noise can mean missing a chance at an ideal shot.\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003ch4\u003eDramatically Evolved AF Performance\u003c\/h4\u003e\n \u003cp style=\"float: left;\"\u003eAF performance is improved by inheriting the AF performance used in the α9 and applying it optimally, so once the α7R IIIA captures a wild animal that moves unpredictably, it won’t easily let it go.\u003c\/p\u003e\n \u003cul\u003e\n \u003cli\u003e\n \u003cstrong\u003eComprehensive Fast Hybrid AF coverage - \u003c\/strong\u003e399 phase-detection AF points covering approx. 68% of image area width and height plus 425 densely positioned contrast-detection AF points improve focus that might otherwise be unachievable.\u003c\/li\u003e\n \u003cli\u003e\n \u003cstrong\u003eUp to 2x faster (approx.) AF response - \u003c\/strong\u003eThanks to much more responsive, enhanced Fast Hybrid AF, AF speed is up to approximately two times faster under dim lighting conditions.\u003c\/li\u003e\n \u003cli\u003e\n \u003cstrong\u003eAF tracking improved by approx. 2x - \u003c\/strong\u003eThe AF algorithm inherited from the α9 accounts for two times more preciseAF tracking for continuous shooting, even of complex or sudden movement.\u003c\/li\u003e\n \u003cli\u003e\n \u003cstrong\u003e4D FOCUS - \u003c\/strong\u003eConventional autofocus (AF) deals with space alone. 4D FOCUS goes one step further with an innovative image sensor that picks up both space and time to capture moving subjects with new clarity, allowing you to take crisper photos than ever. Plain-old AF is a thing of the past. The future of photography is in motion.\u003c\/li\u003e\n \u003cli\u003e\n \u003cstrong\u003eReliable AF down to EV-3 brightness - \u003c\/strong\u003eAdvanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003ch4 style=\"text-align: left;\"\u003eNever Waste a Moment\u003c\/h4\u003e\n \u003cdiv style=\"text-align: left;\"\u003eNew multi-selector, AF-ON button, and touch focus functions make focus operation quick and intuitive. With built-in dual slots and compatibility with large-capacity rechargeable-battery NP-FZ100, the α7R III also ensures that you can shoot with far less interruption, because you won’t need to change media and battery as frequently.\u003cbr\u003e\n \u003cul style=\"text-align: left;\"\u003e\u003c\/ul\u003e\n \u003cmeta charset=\"utf-8\"\u003e\n \u003cul style=\"text-align: left;\"\u003e\n \u003cli\u003e\n \u003cstrong\u003eShoot up to 76 images continuously - \u003c\/strong\u003eCapture up to 76 compressed RAW or JPEG images in a continuous burst. This allows you to confidently concentrate on burst shooting without distraction.\u003c\/li\u003e\n \u003cli\u003e\n \u003cstrong\u003eDual media slots, UHS-II support - \u003c\/strong\u003eWith two media slots, including one that’s UHS-II-compatible for fast data writing, the α7R IIIA can simultaneously or relay record, separate RAW\/JPEG data and stills\/movies, and copy data between cards.\u003c\/li\u003e\n \u003cli\u003e\n \u003cstrong\u003eExtend shooting to professional length - \u003c\/strong\u003eThe α7R III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery. USB Type-C™ and Multi\/Micro USB ports allow connection of external batteries for extended shooting.\u003c\/li\u003e\n \u003cli\u003e\n \u003cstrong\u003eGrouping display for continuous shots - \u003c\/strong\u003eA series of photos shot in continuous mode can be reviewed as groups, play index display is improved, and continuous groups can be deleted or protected at once.\u003c\/li\u003e\n \u003cli\u003e\n \u003cstrong\u003eRating function - \u003c\/strong\u003eWith rating function, you can rate recorded still images from 1 to 5 stars anywhere right on the spot, using the playback screen to perform the function if it is assigned to a custom button.\u003c\/li\u003e\n \u003cli\u003e\n \u003cstrong\u003eMy Menu: faster to your favorites - \u003c\/strong\u003eRegister up to 30 frequently used items on the new My Menu for instant recall. You can create and customize an optimal menu for your own convenience.\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003ch4 style=\"text-align: left;\"\u003eNew Portraiture Potential\u003c\/h4\u003e\n \u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eEye AF with doubled performance - \u003c\/strong\u003eWith the α7R IIIA, Eye AF evolves with two times more immediate, effective eye detection and tracking, even when shooting a moving portrait subject.\u003c\/p\u003e\n \u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/a7riii-movingsubject_1024x1024.jpeg?v=1508964547\" style=\"float: none; margin-top: 10px; margin-bottom: 15px;\"\u003e\u003c\/p\u003e\n \u003cdiv style=\"text-align: center; display: block;\"\u003e\n \u003cdiv style=\"text-align: center; display: inline-block; margin: 0 20px;\"\u003e\n \u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/a7riii-partiallyhidden_compact.jpeg?v=1508964633\"\u003e\u003cbr\u003e\n \u003cp\u003eEven if face is partially hidden\u003c\/p\u003e\n \u003c\/div\u003e\n \u003cdiv style=\"text-align: center; display: inline-block; margin: 0 20px;\"\u003e\n \u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/a7riii-lookingdown_compact.jpeg?v=1508964649\"\u003e\u003cbr\u003e\n \u003cp\u003eEven when looking down\u003c\/p\u003e\n \u003c\/div\u003e\n \u003cdiv style=\"text-align: center; display: inline-block; margin: 0 20px;\"\u003e\n \u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/a7riii-lowlight_compact.jpeg?v=1508964670\"\u003e\u003cbr\u003e\n \u003cp\u003eEven in dim light\u003c\/p\u003e\n \u003c\/div\u003e\n \u003c\/div\u003e\n  \u003c\/div\u003e\n \u003ch4 style=\"float: left;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/01_5axis_image_stabilization_medium.jpg?v=1508966237\" style=\"margin-right: 20px; margin-bottom: 15px; float: left;\"\u003e\u003c\/h4\u003e\n \u003cdiv\u003e\n \u003ch4\u003eEnhanced Image Stabilization: Freer Shooting\u003c\/h4\u003e\n \u003c\/div\u003e\n \u003cp\u003eThanks to enhanced 5-axis in-camera image stabilizer, whenever you want to move and shoot freely, you can rely on the α7R III’s high-resolution performance and mobility, in order to concentrate on the subject without worrying about various types of camera-shake blur.\u003c\/p\u003e\n \u003ch4\u003e5-axis optical in-body image stabilization\u003c\/h4\u003e\n \u003cp\u003eNew stabilization unit\/gyro sensors\/algorithms effectively raise 5.5 stops. Five types of camera shake — angular shake (pitch\/yaw), X\/Y shift, and rotational shake (roll) — are compensated.\u003c\/p\u003e\n \u003ch4 style=\"float: left;\"\u003e\u003c\/h4\u003e\n \u003cdiv style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/Screen_Shot_2017-10-25_at_3.15.24_PM_1024x1024.png?v=1508966159\" style=\"float: none;\"\u003e\u003c\/div\u003e\n \u003cdiv\u003e\n \u003cbr\u003e\n \u003ch4\u003eHigh Connectivity for Professional Workflow\u003c\/h4\u003e\n \u003cp\u003eThe α7R IIIA includes an improved USB 3.2 Gen 1 compatible USB Type-C™ port and sync terminals that enable the camera to be connected directly to external devices without delay. These connections make workflow more seamless and stress-free, even for studio shooting that makes use of PC tethered shooting or flash.\u003c\/p\u003e\n \u003cul\u003e\n \u003cli\u003e\n \u003cstrong\u003eUSB 3.2 Gen 1 for fast data transfer - \u003c\/strong\u003eThis makes PC tethered shooting available for smooth handling of big RAW image files, so you can quickly review images on a PC and continue shooting without much delay for file transfers.\u003c\/li\u003e\n \u003cli\u003e\n \u003cstrong\u003eSync terminal available - \u003c\/strong\u003eA standard sync terminal is provided for convenient synchronization with studio flash units and other external lighting equipment.\u003c\/li\u003e\n \u003cli\u003e\n \u003cstrong\u003eNew Sony imaging software suite - \u003c\/strong\u003eA new suite of imaging apps provides top-quality RAW development, convenient PC tethering, and efficient viewing\/management\u003c\/li\u003e\n \u003cli\u003e\n \u003cstrong\u003eCapture One (for Sony) - \u003c\/strong\u003eCapture One Express (for Sony) is free software for high-quality finishing of RAW data. Capture One Pro (for Sony) can be bought for such compatible functions as local adjustment and PC tethered shooting.\u003c\/li\u003e\n \u003c\/ul\u003e\n \u003c\/div\u003e\n \u003ch4\u003ePixel Shift Multi Shooting\u003c\/h4\u003e\n \u003cp\u003eThis new Pixel Shift Multi Shooting\u003cspan\u003e \u003c\/span\u003ereproduces still images that contain true-to-life detail, texture, color, and overall atmosphere.\u003c\/p\u003e\n \u003cdiv class=\"embed-container\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/6-811lVi0Qc\" width=\"912\" height=\"513\" gesture=\"media\" allowfullscreen=\"\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n \u003cbr\u003e\n \u003ch4\u003eMore realistic movies\u003c\/h4\u003e\n \u003cbr\u003e\n \u003cp class=\"p2\" style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0750\/1017\/files\/06_4K_Over_sampling_grande.jpg?v=1508967775\" style=\"float: none;\"\u003e \u003c\/p\u003e\n \u003cul\u003e\n \u003cli\u003e\n \u003cstrong\u003eHigh-resolution 4K HDR - \u003c\/strong\u003eIn addition to capability to record stunning high-resolution 4K movies through 5K (15MP) oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow, that offers wide dynamic range for highly precise and lifelike movie images without color grading.\u003c\/li\u003e\n \u003cli\u003e\n \u003cstrong\u003eSupporting various needs in HDR production - \u003c\/strong\u003eThe α7R IIIA features S-Log for flexible expression of images in post-production and HLG for instantaneous HDR workflow — a combination that fulfills various HDR production requirements.\u003c\/li\u003e\n \u003cli\u003e\n \u003cstrong\u003eHLG (Hybrid Log-Gamma) for instant HDR workflow - \u003c\/strong\u003eA new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with suppressed blocked shadows or blown highlights, without color grading.\u003c\/li\u003e\n \u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46951112114351,"sku":"ILCE7RM3A\/B","price":2798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0734\/6415\/2239\/files\/ILCE-7RM3__a7R-III__front_0d93083d-3017-47af-8c39-c09687007aa7.jpg?v=1779431792","url":"https:\/\/freshized.com\/products\/sony-alpha-a7r-iiia-digital-camera-body","provider":"Freshized","version":"1.0","type":"link"}